Posted by: Kyle McLellan in politics, news, GSPM on
Mar 4, 2010
People in the GSPM community are always active on the political scene. Check out some highlights of the media coverage of GSPMers from the past couple weeks:
On his blog, brand journalist and media strategist David E. Henderson recounts a visit he made to a GSPM class in February: http://www.davidhenderson.com/2010/02/18/how-to-learn-social-media-first-steps/
WHAT
Spending too much time on Facebook, Twitter, or blogs? Are you a student, educator or community member of George Washington University or DC and interested in this new media phenomenon?If so, you are invited to an information meeting for GWU's SMCEDU chapter to learn about what this organization has to offer.
Audacity I've been reading David Plouffe's The Audacity to Win in which he details the decision making behind the scenes during Barack Obama's remarkable campaign. So far, I've only read through the primary fight, but it's clear that this account is mandatory reading for anyone working in contemporary politics. I've learned more about the guts of a well managed presidential campaign than from any of the other books produced by journalists, because Plouffe writes from the viewpoint of a strategist.
Posted by: Bryce Cullinane in PR, new media, Don Bates on
Feb 26, 2010
BY DON BATES
In these days of fast and furious communication, it’s easy to forget some basics of sound public relations practice that have evolved over the years.
Posted by: Bryce Cullinane in SMPA, Larry King, GW on
Feb 22, 2010
March 4 at 2 p.m.
SMPA hosts media legend and philanthropist Larry King, host of CNN's "Larry King Live"
Posted by: Bryce Cullinane in Mark Penn, GW, GSPM on
Feb 22, 2010
(This article originally appeared in The Hatchet)
Mark Penn, an influential politico who has been dubbed the "king of polling," announced his plans to gift a portion of his personal collection of polls to establish the Society of Presidential Pollsters within GW's Graduate School of Political Management.