Lessons from Plouffe's Audacity to Win

Posted by: Christopher Arterton in strategy, Obama campaign, election politics, David Plouffe, Campaigning, Audacity to Win, 2008 elections on Mar 3, 2010

Audacity

I've been reading David Plouffe's The Audacity to Win in which he details the decision making behind the scenes during Barack Obama's remarkable campaign. So far, I've only read through the primary fight, but it's clear that this account is mandatory reading for anyone working in contemporary politics. I've learned more about the guts of a well managed presidential campaign than from any of the other books produced by journalists, because Plouffe writes from the viewpoint of a strategist.

Don’t Discount Traditional PR Outreach Just Yet

Posted by: Bryce Cullinane in The Graduate School of Political Management, PR, political management, new media, Don Bates on Feb 26, 2010

BY DON BATES

In these days of fast and furious communication, it’s easy to forget some basics of sound public relations practice that have evolved over the years.

Larry King coming to GW

Posted by: Bryce Cullinane in The Graduate School of Political Management, SMPA, political management, Larry King, GW on Feb 22, 2010

March 4 at 2 p.m.

SMPA hosts media legend and philanthropist Larry King, host of CNN's "Larry King Live"

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Pollster Mark Penn to donate collection of presidential polls to GW

Posted by: Bryce Cullinane in Mark Penn, GW, GSPM on Feb 22, 2010

(This article originally appeared in The Hatchet)

Mark Penn, an influential politico who has been dubbed the "king of polling," announced his plans to gift a portion of his personal collection of polls to establish the Society of Presidential Pollsters within GW's Graduate School of Political Management.

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